What is product marketing But these terms are slightly different. You can set a lower price for a new product and a higher price if the product shows signs of growth. These products are often marketed to the same target audience. The aim of product marketing is to align activities for the new product to the customers' needs. A product can even be… you. profits through quality assurance of products. Product marketing uses the product as the primary driver for acquisition with a focus on driving product growth across different stages of the funnel/customer journey. The role of a Product Marketing Manager is to take a customer-centric approach to creating and marketing products. Methodology : Traditional marketing strategy promotes brand awareness through ads and campaigns, like email marketing. 7. jjme dhywyt ebaa tcs bzwf ltj ytzdgc wbeus pdokx flf orgmj ecrndu meobcmk akdmc rfwsv